June 8 – Tapping into the growing life insurance industry in South Africa, Kulula, the no frills airline, announced that it would be expanding its brand to include new products.
The group’s financial side, which only deals with credit cards for now, will be joining forces with Liberty Life Insurance to bring consumers simple, transparent insurance products, including life insurance.
The Chief Executive Officer of Comair, Gideon Novick, said that “the combination of Kulula’s strong brand and market agility and Liberty’s experience and infrastructure is a good business fit and will bring a refreshing change to these financial services.”
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